Google Play is the premier marketplace for selling and distributing apps to Android users around the world. When you publish an app on Google Play, you reach hundreds of millions of customers in over 130 countries.
As an open marketplace, Google Play puts you in control of your business and makes it easy for you to manage how you sell your products. You can publish whenever you want, as often as you want, and to the exact set of customers you want — Google Play makes your apps available to your customers immediately.
Beyond growing your customer base, Google Play helps you build visibility and engagement across your apps and brand. As your apps rise in popularity, Google Play gives you higher placement in weekly “top” lists and in promotional slots in curated collections, for steadily rising visibility. You can engage customers with rich, colorful product pages that feature app screenshots, videos, and user reviews, as well as cross-marketing links to your other products.
Google Play offers a choice of monetizing options to meet your business needs. You can distribute your apps free or priced and you can sell in-app products for highest engagement and revenues after download. You control the pricing of your apps and in-app products — you can set and change prices at any time, even individually in local currencies around the world. On purchase, Google Play handles transactions in the buyer’s currency and makes payouts in your own currency.
After publishing, you can manage distribution of your app. You can distribute broadly to all markets and devices or focus on specific segments, devices, or ranges of hardware capabilities. Google Play provides the tools for controlling distribution and ensures that your app is available only to the users who you are targeting.
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